Helping Bayer Build Employee Solidarity after a Merger

Challenge

After acquiring Monsanto in June of 2018, Bayer faced the challenge of integrating both U.S. workforces. Leadership wanted to unify employees at each company by helping them learn more about their new colleagues, promote diversity and drive engagement.

Actions

The Communications team worked with the SPI Group to develop a “Traditions Wall.” Our digital solution:

• enabled employees to post a photo of themselves participating in their holiday tradition
• allowed users to add a description
• let users view a mosaic of other employee photos and connect with fellow participants

Results

The campaign was U.S. based, but we received responses from Italy, Argentina and Asia as well as stories of non-denominational acts of charity and families baking and snowboarding. We tracked 10,841 clicks, 888 users and 1,888 page views.

Our effort won a Ragan Employee Communications Award.