Great Creative and PM Support Generate Robust Response to Recognition Program

Challenge

A division for a multinational biopharmaceutical company asked SPI Group for editorial, design and project management assistance in launching a new global awards program to recognize teams who supported projects that impacted the business.

Actions

Communicators from this company worked with SPI Group to:

• Create branding that differentiated this award from the division’s other recognition programs,
• Design and develop intranet, email, digital signage and newsletter content,
• Draft profiles of the winner and finalists.

Results

In the months following the launch, there were 585 views of the award landing page. Teams submitted more than 70 nominations. The program’s success has resulted in the company retaining SPI Group for ongoing support of this and other recognition programs.