Creative Content Captivates Readers and Boosts Social Presence 

Challenges

A global leader in eye care wanted content on their consumer website to reinforce the company’s reputation as an eye care industry leader. They turned to SPI Group for help.   

Actions

We wrote feature stories that: 

• mixed practical consumer health and medical information 
• provided engaging and consumer-friendly content 
• Inspired readers to talk on social media, so when someone would inevitably ask “Where did you hear that?” all roads led to the company. 

In addition to providing social media monitoring support, SPI Group complemented the stories with creative posts for the company’s Facebook page to keep their audience consistently engaged. SPI Group also provided timely and strategic responses to consumer inquiries.

Results

This effort led to increases of: 

• 105% for people reached 
• 147% for likes 
• 125% for shares